Blind man group – Problem description

Non-excluding Design

Imagine what it would be like to go shopping for groceries without being able to see. How would you know where to start, where are the different groceries you need in the store? Who do you even know where you are? Will you be able to find your way out of the labyrinth called supermarket?

Some products in the store can easily be identified by touch such as most of the fruits and vegetables. But finding the right product of the right brand is difficult without help from someone who is able to see and can read the labels. How would you know if you are holding a can of mushrooms or a can of corn? Can you feel the difference? Can you taste the difference or can you hear the difference? No! 285 million people around the world struggle with this every day. The grocery stores have no aid…

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