Inspiration from Guinness

The Road to TR

A new commercial from the folks at Guinness has been shared in abundance over social media during the last few weeks. On an emotional level, it serves it’s purpose as a marketing tool and creates fantastic brand equity for Guinness. On an outreach level, it’s a huge step for the Paralympic movement and another gain for the movement for acceptance of all people.

On a personal level, I couldn’t have found a better way to depict exactly what motivates me on a daily basis–stories like these, whether true or imagined, in which barriers to sport and recreation are eliminated and we see phenomenal people and athletes showcasing their abilities.

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